Delving into the world of a creative powerhouse, Ediale Kingsley recently interviewed Jigan Oluwasesan Olayemi, the celebrated film producer, cinematographer, and video editor whose work continues to shape the cinematic landscape.
In a media landscape increasingly driven by trends and algorithms, Jigan Sesan offers a refreshing return to cultural depth and purpose. The seasoned film producer, cinematographer, and video editor is the creative force behind ÌWÉ ÒWE YORÙBÁ, a groundbreaking series that transforms ancient Yoruba proverbs into powerful modern day narratives.
Born and raised in Lagos, Nigeria, Sesan’s journey began with a passion for visual storytelling. He completed his early education in Lagos before further honing his filmmaking skills at Allen Inc. Studios. Today, he is recognized both locally and internationally for his work, having produced content across over 12 countries. His efforts to create motivating and educational visual experiences have earned him accolades, including the prestigious Loveworld Media Award.
With ÌWÉ ÒWE YORÙBÁ, Sesan merges history and entertainment, using dramatized episodes to teach moral values rooted in Yoruba proverbs. The series doesn’t just entertain, it educates, uplifts, and preserves cultural heritage for future generations.
Speaking with Daily Times, Sesan shared the creative philosophy behind the series:
“We focus on crafting a clear narrative that connects with the audience’s existing knowledge and interests,” he explained. “Storytelling techniques allow us to distill complexity into digestible pieces. Even with short dramatizations, audiences can grasp and appreciate the richness of the historical context without being overwhelmed.”
Each self contained episode centers around a specific Yoruba proverb, selected for its cultural weight and moral relevance. A dedicated research team investigates the origins, meanings, and societal impact of each saying, ensuring authenticity. These insights are then woven into relatable modern scenarios, making ancient wisdom feel current and urgent.
Directed by Saheed Apanpa, whose portfolio includes over 50 films, the series benefits from a seasoned directorial eye. Apanpa’s work on films like Homeless Home and Devil’s Orchard has equipped him with a unique ability to tell emotionally resonant, culturally grounded stories.
“His experience enhances the narrative depth and factual accuracy of the series,” Sesan said. “He brings a nuanced approach that helps us convey these values authentically.”
Production design was handled by Jigan Ruth Oluwatosin, who also served as Executive Producer. With a background in event decoration and management, she brought an immersive, ancient atmosphere to life.
“Ruth’s skills helped us craft visually stunning scenes,” Sesan noted. “Her management expertise ensured seamless execution, making the set both functional and beautiful.”
As co executive producers, Sesan and Oluwatosin formed a complementary partnership. Her strength in cultural promotion and audience engagement balanced his focus on cinematography and motivational storytelling.
Joining the team as Associate Producer is Owen Gee, a pioneer of modern Nigerian skit comedy. Known for his extensive work with Africa Magic and MNET, as well as films like Don’t Dull and 200 Million, Owen Gee brings a unique lens to the project.
“His comedy background enriches the series with relatability,” Sesan said. “He adds emotional depth and levity, which help make complex historical and moral lessons more engaging.”
One episode in the series explores the proverb “Ogbon ju agbara lo” translated as “Wisdom is greater than strength.” This ancient saying, which reflects traditional Yoruba respect for intelligence and elder counsel, is dramatized to show how strategic thinking and emotional maturity can resolve modern conflicts better than brute force.
“It’s a lesson that cuts across time and culture,” Sesan said. “We use it to show that true power lies in thoughtful decision making, not aggression.”
The series was filmed in a remote village in Abeokuta, known for its rustic kutcha structures and untouched landscapes. This choice presented logistical hurdles, limited access to power, transportation, and accommodation, but the team found creative solutions.
“We used portable generators, local transport, and adapted village spaces for crew lodging,” Sesan shared. “It was tough, but the authenticity it added to the project was well worth the effort.”
Despite being deeply rooted in Yoruba tradition, ÌWÉ ÒWE YORÙBÁ speaks to a global audience through its exploration of universal human experiences, love, resilience, family, and moral decision making.
“We use cultural specificity to tell universally relatable stories,” Sesan explained. “That’s what makes it powerful. People from any background can connect with the emotions and lessons.”
Looking forward, the team behind ÌWÉ ÒWE YORÙBÁ plans to expand its reach through international distribution and educational outreach. Discussions are underway to integrate the series into school curricula and develop additional seasons that explore more Yoruba proverbs and historical moments.
“Our mission is long term,” Sesan concluded. “We’re not just telling stories, we’re preserving a legacy and shaping future generations through cultural knowledge.”
ÌWÉ ÒWE YORÙBÁ is more than a series. It is a celebration of heritage, a tool for education, and a bridge between past and present, brought to life by a team passionate about sharing the timeless values of Yoruba culture with the world.
